downtown Essex Placemaking Plan
Essex, Massachusetts
Client: Town of Essex
Year: 2022-2023
Project Team
Town of Essex
Strategic Planning Committee
Economic Development Committee
Essex Merchant’s Group
Greater Cape Ann Chamber of Commerce
Civic Space Collaborative (CSC) provided consulting services to the Town of Essex for the “Downtown Essex Placemaking Plan.” The plan marks the culmination of a six-month planning process that aimed to strengthen the downtown identity, design spaces for events and community, and encourage residents and visitors to visit downtown and support local businesses.
The four-phase approach used to assess the town’s needs and to develop project concepts included the following.
Phase 1: Existing conditions assessment and document review.
Phase 2: Community engagement at an in-person open house and an online survey.
Phase 3: Developing project recommendations; see below.
Phase 4: Finalizing recommendations and next steps for the Placemaking Plan.
There were four placemaking project recommendations developed in the final plan.
Streetscape Furniture: specifications for benches, tables, trash cans, and bike racks.
Wayfinding: create signature crosswalks, kiosks, and artwork as landmarks.
Park at 24 Martin Street: concept plan for a new park with seating landscaping and open space for programming, activities, and artwork.
Landscaping: locations for improved plant beds and planters and a plant palette of colors and species.
Funded by the Community One Stop for Growth Massachusetts Downtown Initiative Grant.